The Baby Einstein Company

The Baby Einstein Company was started in 1997 by a mom when she discovered that there were no age-appropriate products available to help her share her love of art, classical music, language and poetry with her newborn daughter. To fill this void, she created the very first Baby Einstein video title — Baby Einstein Language Nursery. The company's name was inspired by Albert Einstein — someone who truly embodied a love of the arts, simple curiosity, and a passion for discovery.

In November 2001, Baby Einstein became part of The Walt Disney Company. With Disney’s global resources behind Baby Einstein, product extensions now include toys and juvenile products, all of which are distributed around the world.

Today, the Baby Einstein Company is the award-winning creator of the infant developmental media category and the best selling brand of infant videos created specifically for babies and toddlers, from birth and up.

Baby Einstein products use unique combinations of real-world images, music, art, language, science, poetry and nature and arespecifically designed to engage babies and provide parents with tools to help expose their little ones to the world around them in playful and enriching ways — stimulating a baby's natural curiosity.

For more information about Baby Einstein and its products visit: www.babyeinstein.com